Firefish Website redesign

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Field

Web design

Concept project

Goal

Clarify the Investment Offer:
‍The primary goal was to present a complex fintech product in a clearer and more intuitive way, making the investment model easier to understand for potential users.

Build Trust Through Visual Identity:
Create a premium and credible digital experience that reflects the nature of a financial product, while reinforcing confidence through structure, tone, and visual consistency.

Increase Engagement:
Encourage deeper user interaction by combining strong visual hierarchy, focused content blocks, and a more polished presentation of key product benefits.

Field

UI/UX

UI/UX

What was done

Layouts:
Redesigned the page structure to improve clarity, content flow, and overall usability. Built a more organized experience that guides users through the offer step by step.

Visual direction:
Created a darker, more premium interface to support the product’s positioning and make the experience feel more trustworthy and modern.

Hero Section:
Designed a dedicated hero section that communicates the core offer quickly, sets the visual tone, and gives the page a stronger first impression.

Information Blocks:
Developed content sections for product value, process explanation, performance highlights, FAQs, and call-to-action areas to make the page feel more structured and conversion-oriented.

Field

UI/UX

UI/UX

Cocktail Page:
‍Created dedicated page with high-quality images and recipes.Integrated interactive elements for easy browsing.

History Page:Developed engaging history page with multimedia elements.Incorporated storytelling techniques for connection with users.

Video I App design