Prague airport
website redesign

Project type

Website design I Tender

Objective

To create a concept for the redesign of the Prague Airport website, focusing on evolutionary improvements that reflect user experience analytics provided by the airport. The goal is to enhance usability, accessibility, and overall user satisfaction while maintaining familiarity for returning visitors.

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Field

UI/UX

UI/UX

Approach

Discovery Phase: Conducted a thorough review of user experience analytics provided by Prague Airport to gain insights into user behavior, pain points, and preferences. Analyzed existing website metrics, including traffic patterns, bounce rates, and conversion rates, to identify areas for improvement. Engaged with stakeholders to understand the airport's branding guidelines, target audience demographics, and business objectives.

Strategy Development: Developed a strategic approach focused on evolutionary improvements rather than a radical redesign, ensuring continuity and familiarity for existing users.Identified key areas for enhancement based on user experience analytics, such as navigation, search functionality, and content organization. Prioritized user-centric design principles, aiming to streamline the user journey and facilitate task completion for visitors of all demographics.

Field

UI/UX

UI/UX

Design Concept: Created a design concept that builds upon the existing visual identity of the Prague Airport website, incorporating subtle refinements to improve usability and accessibility. Leveraged user experience analytics to inform design decisions, such as optimizing the placement of key navigation elements and calls-to-action based on user interaction heatmaps. Implemented responsive design principles to ensure a seamless experience across desktop, tablet, and mobile devices, accommodating the preferences of modern travelers. Website

Redesign: Retained familiar design elements and branding elements to maintain continuity for returning visitors while introducing enhancements to elevate the overall user experience.Updated navigation menus and site structure based on user feedback and analytics data, simplifying the browsing experience and making it easier for users to find relevant information. Improved search functionality, incorporating predictive search suggestions and advanced filtering options to help users quickly locate flights, services, and amenities.

Becherovka

Website redesign

NutritionPro

Visual design

Vzlet

Website design